Responsive Web Design as a Necessity
It’s not just about mobile search ranking. Responsive website design is vital in presenting a consistent brand image across all devices. Web presence, after all, means nothing if the said presence doesn’t provide positive experiences for the target audience.
Responsive web design enables your website layout to adapt to even the largest or smallest screens. This adaptive technology is forward-compatible, adjusting even to newer devices and higher resolutions.
Mobile-friendliness is an important design consideration that often gets overlooked or glossed-over during website creation or redesign. It’s a requirement for some, for others just another feature in the design package. Either way, responsive website design has a huge impact on the overall performance of not only your website but also your marketing strategies.
SEARCH ENGINE OPTIMIZATION (SEO)
SEO has many facets. It’s not as simple as researching high-value keywords.
On-page SEO is an umbrella term covering all on-page ranking factors that determine the ranking performance of a webpage for a specific keyword – different pages target different keywords. On-page SEO has one key difference from off-page SEO: you have direct control over its performance. Off-page or off-site mainly involves link building and other tactics that don’t involve optimization within the website itself.
Google has indicated site speed is one of the signals used by its algorithm to rank pages. A slow page speed will not only affect your indexation on search engines but will also deter would be clients with low internet speed from your website and create a bad user experience.